BUSINESS

Workflow

The basic workflow for overseas market expansion is as follows.

• Initial Consultation and Hearing
  We begin by learning about the game, its development status, target regions, and sales direction. In addition to online meetings, we can meet directly when needed to discuss the game’s appeal, development background, and future vision while exploring its potential for overseas expansion.
• Title Analysis and Strategy Planning
  We review the game’s genre, target audience, visuals, gameplay feel, supported platforms, sales regions, and competing titles to determine which markets and approaches are most suitable. We clarify the strengths of the title and consider how best to communicate its appeal to overseas players.
• Contract Structure and Business Terms
  We consider the appropriate contract structure based on the title’s situation, including publishing agreements, co-development, overseas distribution support, and sales agency arrangements. When necessary, we also design business terms that may include partial coverage by NGJ for localization, porting, PR, event exhibition, and other related costs.
• Selection of Regions and Platforms
  
  
  
  
  
  

  We consider the most suitable platforms and sales regions for each title, including Nintendo Switch, Nintendo Switch 2, PlayStation, and Steam. Based on the user base of each store, release timing, and promotional opportunities, we determine the best direction for overseas expansion.

• Localization, LQA, and Porting
  To ensure the game reaches overseas players naturally, we provide localization that considers not only translation, but also cultural context and the overall player experience. When needed, we also conduct LQA, console porting, display checks, functionality checks, and other quality verification processes for each region and platform.
• Store Registration and Submission Preparation
  We organize the materials required for each platform, including store descriptions, visual assets, trailers, screenshots, ratings, and submission documents. We also support the creation of store pages that communicate the appeal of each title effectively.
• Marketing and Promotion
  We plan and execute promotional activities suited to each title, including Steam events, social media initiatives, media PR, and domestic and international game event exhibitions. By sharing information continuously before release, we aim to increase awareness among overseas players.
• Release and Sales Launch
  We conduct final checks for launch on each platform and support the release process, including store publication, announcements, social media posts, and media outreach. We work to maximize exposure at launch and support strong initial sales momentum.
• Post-Release Development
  After release, we continue promotional efforts while monitoring sales performance and user reactions. Depending on the title, we consider and carry out ongoing marketing initiatives such as collaboration cafés, exhibitions, real-world events, social media campaigns, Steam events, overseas event participation, and media PR to keep the title’s appeal reaching players over time.